Technical openness is essential for sites with advertising and content-syndication as important sources of revenue.
The separation of content and design allows the reuse of content within one website: images and articles can be displayed on different positions. In addition the created content can be provided to customers and partners via any number and any format of data stream, when you have at least the cmsWorks "standard license".
Advertising is for many portal operators the major source of revenue. cmsWorks gives you the ultimate support for different ways of advertising. The easiest way is to integrate banner via ad-tag. Beyond that the optional advertising module provides different dynamic page elements that can be adjusted flexibly and comfortably. Therefore you have the possibility to offer every current and future kind of advertising.
cmsWorks offers simple statistical functions. In addition it supports the integration of professional statistic tools of well-known providers such as Google Analytics, Ominture and of course IVW. To make the results as convincing as possible, a big number of parameters can be provided for a particular counting method. Even complex optimization methods such as a/b-testing and multivariate web analyses are supported by cmsWorks.
cmsWorks relies on standards
Whether software, data structure or output format of content, cmsWorks relies on standards such as Java, XML and HTML. That way we minimize compatibility problems with legacy systems and content partners. Moreover standards offer best conditions for developers in regards of customer-specific extensions.